As Hite Jinro approached its 100th anniversary, the brand faced a key challenge: how to accelerate global recognition while maintaining a consistent identity across social platforms.Beyond product exposure, Jinro aimed to create a recognizable image embedded in lifestyle-driven content. To achieve this, the brand requested a photoshoot that would capture its identity and provide a versatile library of visual assets to support content throughout the year.
We recruited a diverse range of models to embody Jinro’s global persona and paired product-focused beauty shots with dynamic lifestyle scenes. This approach conveyed the aspirational lifestyle the brand wanted to project while ensuring consistency in tone and mood for future content.
The resulting visuals are now used long-term across Jinro’s social platforms and website revamp. These assets provide a cohesive visual language and messaging that reinforce the brand’s global identity.
Used on social media channels and website revamp to effectively establish a clear and consistent global visual identity.
