Lotte reached out to ask if we could provide any OOH marketing services for the Milkis campaign, that they were about to launch in Russia.
Among the suggestions, Lotte wanted to proceed with an on-car advertisement that allows advertisers to wrap their campaign on personal vehicles across Russia and review the distance travelled & impressions in real-time.
We’ve secured 60 personal vehicles to run in Moscow within 1-2 weeks, and it’s currently generating about 345,000 impressions per day.
