Hyundai MOBIS is a leader in smart mobility, driven by strengths in autonomous driving, connectivity, and electrification. Building on its deep R&D and manufacturing expertise, the company is expanding into smart mobility, urban air mobility, and robotics, developing integrated hardware and software solutions for the future of mobility.
Millennials and Gen Z show the lowest engagement in B2B marketing. With little connection to the category, they often misperceive MOBIS as just an “automobile brand,” rather than recognizing it as a mobility technology innovator.
Instead of dry and technical talk, we made Hyundai MOBIS technology the hero of the story. We used humor and simple examples to make complex mobility technology easy to understand and remember.
• YouTube: Entertaining videos that grabbed attention
• Instagram: Visual content that linked Hyundai MOBIS with mobility
• TikTok: Tech content that people wanted to share
• LinkedIn and X: Professional content that showed Hyundai MOBIS as an industry leader
We spoke to each audience in the way they preferred. This helped us not just get attention, but also change how people think about the brand.
We took it to big events: At CES 2025, the world's largest tech show, we displayed our main video on a huge 8×4.5-meter LED screen at the Hyundai MOBIS booth.Meanwhile, at the 2025 Seoul Mobility Show, Korea's largest automotive event, we showed the campaign video on four large 3.5×2 meter LED screens. Visitors could see and try the actual technologies from our videos, including the crab driving feature.
• 2025 MUSE Creative Awards Platinum Winner
• 2025 NYX Awards Grand Winner
• 2025 Cannes Corporate Media & TV Awards – Social Media category Finalist
