As a leader in next-generation smart mobility, Hyundai MOBIS distinguishes itself by integrating both hardware and software innovations. Beyond showcasing technological excellence, the brand needed a social strategy that could speak to diverse audiences — from global customers and partners to executives and internal teams — in a relatable and approachable way.
Our objective was to balance MOBIS’ advanced technology with a more human touch. To avoid the common B2B challenge of overly technical communication, we built clear content pillars that translated innovation into accessible, engaging stories.
YouTube
We launched Global MOBIS News, a monthly series sharing global branch updates and strengthening internal communication. A people-first format spotlighted “M.People” — executives from regional offices — while Moby Tour and coverage of global events like CES reinforced MOBIS’ global presence and vision for future mobility.
Instagram
To boost engagement and relatability, we introduced four social-first content pillars: Awesome Tech, Evolving Mobility, Tech 101, and Tech Experience. These transformed complex technologies into visually engaging, snackable content designed for younger audiences.
LinkedIn
We focused on thought leadership and industry credibility. Using carousels and tailored captions, we consistently shared MOBIS’ latest innovations, achievements, and advancements — positioning the brand as a trusted authority in smart mobility for professionals and global partners.
