Jinro’s Label RefreshAs Jinro’s first global product campaign in two years, the focus was on spotlighting its newly refreshed labels. The challenge was to translate design elements (logo details, label shape, typography) into visuals that intuitively embodied Jinro’s identity while strengthening its position as the world’s No. 1 soju brand.New Lemon Flavor Launch and Flavor Portfolio ExpansionAlongside the label reveal, the campaign introduced Jinro’s expanded seven-flavor portfolio. Each flavor needed to be visually represented in a way that captured the drinking experience, sparked curiosity, and encouraged trial.
Full Flavor Line-up Highlight VideoWe produced a 3D hero film that presented the complete lineup with clarity and character. Immersive graphics brought each fruit to life, and every flavor was given its own hero moment. To emphasize Jinro’s global identity, we featured a diverse cast of models — reinforcing the core emotional message that Jinro Soju connects people to people, and people to moments.16 Video Variations for Multi-Platform OptimizationTo maximize reach and relevance, we adapted the main film into 16 tailored variations. These included full-length and highlight edits, as well as short 6-second countdowns optimized for paid and organic use. On Instagram, we strategically used product-specific key cuts as feed thumbnails, maintaining the account’s established tone while ensuring campaign videos stood out as highlights.
