Why Your Global Marketing Team Should Consider Positive Company Culture
With the rise of kimchi and fandom vocabulary (Blinks, BTS Army) that have become part of the global lexicon, the spread of K-culture presents more opportunities than ever before. As a global digital marketing startup, BorderX has blazed trails in connecting Korea to over 33 countries in over 20 languages since 2019 through the power of digital marketing. But working beyond borders is no easy feat, and the mighty team at BorderX describes what gives the company the je nais se quois to make it all happen. Consisting of world travelers, explorers, risk-takers, and energizers, the dynamic makeup of personnel alone speaks volumes about the company’s passion and area of expertise: global digital marketing. The perfect chemistry between people, culture, and mindset doesn’t happen everyday. But when it does, you’ve got fuel to take your company worldwide.
Diversity and respect continue to be pressing issues in creating positive company culture, and for good reason. “Diverse teams add a richness to the workplace experience; employees like collaborating with people from a range of backgrounds and experiences,” reports Built In. Not only that, but a wide array of experiences and skill sets leads to more creative outcomes. But with a scope as wide as the whole world, diversity at BorderX carries a broader meaning:
It only seems natural that these differences ultimately lead to collaboration. “We acknowledge that our perspectives, strengths, and abilities are all different, and because of this setting, we believe that when everyone looks in one direction and puts their heads together, we can produce the best changes and results,” says LJ Sungyoon Paek, CEO at BorderX.
Nearly all members mention a collaborative decision making process in this positive company culture, seniority and leadership aside. “Usually I discuss with my team and we make each plan that has to be clear. And we think about plans that we made deeply, then make sure together,” says Wonsang Kong, Performance Marketer at BorderX. On the creative side, Ko says, “Through brainstorming sessions and ideation phases, we try to put everyone’s ideas on the table and see what will work the best. The decision is not made by one person, it includes everyone’s opinions.”
While diversity is important to the health of the workplace at large, it isn’t the sole solution for positive company culture in which each person has a say. “Increasing diversity does not, by itself, increase effectiveness; what matters is how an organization harnesses diversity, and whether it’s willing to reshape its power structure,” according to the Harvard Business Review. Here’s what makes the culture at BorderX so conducive to producing results:
In the modern world of endless information, creativity is very much of the essence at a digital marketing agency’s ability to produce rare, eye-catching content. Paek says, “We encourage our people to be bold, reach beyond boundaries, and experiment more often based on data and insights we gather along the way.” Here are some ways that this boundary-pushing mindset comes into play to produce successful global campaigns at BorderX:
BorderX not only specializes in a global perspective, they live it together. Marketing to the world at large is a challenge only dreamers accept, and the people at BorderX have bravely accepted that mission as a team. Kim says, “BorderX is free-spirited, where anyone can share their opinions and come to an agreement. You can feel that the environment allows for talking freely with each other, without limitations to work.”
“As someone in the global business helping clients find success in new markets, it’s important to combine diverse cultures and different perspectives,” says Paek. Global marketing is a job that is not only people-first, but impossible to do without people at the center.
If you’re looking to expand horizons together, you can say hello here.