Bdellium creates professional makeup tools to offer more variety and precision control over application in both professional beauty and special effects makeup.
They were already listed on Amazon but didn’t have many sales as they were not properly marketed on the platform. Our goal was to:
We did an audit of Bdellium’s product category and key marketing points, researching the most effective ways to market professional brushes on Amazon’s marketplace. Then, we implemented a systematic approach to product and keyword targeting to quickly increase revenue for the account by:
Over the course of 8 months of management, we exceeded Bdellium’s expectations by improving ACOS by 40%.